Mediation

Mediation 

This clip has been mediated in order to portray the way british people act when abroad on holiday.

Selection

This clip is a clip made by the Foreign & Commonwealth Office as part as the 'know before you go' campaign in order to warn British holiday makers of the dangers of not being legally prepared before they go on holiday. The clip includes a series of unfortunate events a young male faced when on holiday abroad. The young brit is unprepared isn't aware of the services in place in order to help him while abroad. the campaign is used in order to inform other british holiday makers to be prepared before travelling abroad.

Construction/organisation

The construction of this clip is very thought out and clever as the creators have used british stereotypes in order to portray their information. For example the start of the clip portrays brits as a nation of drinkers as the young male heads straight for the bar in order to consume alcohol. this then leads to a fight. The way the clip is worded indicates that all Brits end up fighting after consuming alcohol. This links back to ideology as british ideology indicates that all Brits go on holiday to consume alcohol and enjoy themselves.
Within the clip we also see how the young man ends up in a prison and seeks legal help in order to get him out. The clip then shows us how his friend is injured in a biking accident and hasn't got insurance to help him. this portrays brits as careless as they are unprepared before flying abroad.
the actor has a working class accent and we can tell that the actor is from Britain from his London accent.

Focus

The clear focus of the clip is to warm british holiday makers to be prepared and insured before heading abroad. the clip is based around british stereotypes.