Mode of address

Mode of Address

Diesel - Only the Brave 1

This advert makes the audience feel they should be independent. The advert is aimed at a male audience as the advert is for a male aftershave. the advert shows a male who is independent as he claims he can do a number of things due to his independence. This appeals to the audience as the advert is claiming that only those who wear the aftershave are 'brave'. The advert is appealing to men claiming that they should be independent and they can be independent if they want to be.

Diesel - 2

The advert is aimed at the male audience once again as this advert is advertised at the male audience due tot he male product. Once again the advert claims bravery will help a man gain independence along with the fragrance. The second audience are females as the male is objectified as masculine, strong and muscly. This will appeal to the male audience as all men want to be seen as masculine and strong in order to attract women so they will buy the product.

WKD

The advert is appealing to a male audience once again telling us that if a male drinks a WKD drink then his devious and rebellious side will be released. the drink appeals to make a man have a 'WKD side'. The advert is also suggesting that males want to get away form the women and socialise with friends. The advert shows a devious side to the male character which suggests that if the public consume this drink then they will also gain a devious side.

 JLO - True Match

This advert is aimed at women as the advert is a makeup commercial. we see how JLO gives us a description which we assume is a male in her life who is her match. however we find out that her match is makeup. We can see this as JLO believes that if she wears the makeup then she will be able to find her true match and someone to love. the advert is a very slow and soft advert which has links with love and romance.